Let's Talk, Beta
‘Beta’ is a term of endearment used in Hindi. The purpose of this campaign is to start a conversation between generations within the South Asian community to tackle against stigmas and taboos. The campaign includes an event organising pack that would be ordered by people who would want to advocate and host the event. It includes, posters, an information booklet, case study, tips for event organising, cards, stickers and badges
Branding
The branding for the project was inspired by conversation and speech marks.
Colour Palette
The colour pallet focused on creating material that would stand out to the audience and not look similar to the warm oranges, reds and yellows that are used constantly to appeal to a South Asian audience.
Type
Printed Material
For my project to appeal to the audience I needed to find a balance through the visual language. I incorporated Gujarati into some of the patterns used to decorate the insert sheets to gain attention and also used words the intended audience would be familiar with such as ‘beta’, ‘chai’, ‘haldi’ and ‘nazaar’.
Website Mockup - Mobile
