The World's Most Wonderful Gift
Keeping with Pegasus' vision that "travelling is living life to the full", Pegasus launched 'The World's Most Wonderful Gift' painting competition in 2014 with the view that holidays are best illustrated by children's boundless imagination.
The Gold-winning campaign was first launched as a competition to name Pegasus’ new aircraft after the newborn daughters of its guests and then developed into the ‘World’s Most Wonderful Gift’ competition which resulted in the airline’s newest Boeing 737-800 aircraft being wrapped with the winning girl’s illustration of her ‘Dream Holiday’ this year.
The Pegasus fleet's newest aircraft has now been wrapped with the competition winner, Ada Eminağaoğlu's "dream holiday" carrying her name, "Ada E" which was presented to the public at a special launch event.
Campaign Website and Keyvisual
More than a thousand entries collected through our DEGH website
Winning entry by Ada Eminagaoglu from Izmir
"My painting will travel across the world on a plane" Ada Eminağaoğlu said: "I was very excited to find out that my painting was going to travel across the world on a plane. I am very happy and excited that now lots of people from all over the world will see my painting."
Ada's painting applied to a Boeing 737-800 template
It took a team of 21 experts 5 days, working 8 hours a day to apply Ada's painting onto the plane at Boeing's Factory in Seattle. 230 litres of paint in 22 different colours were used to replicate Ada's painting which measures 220.3 m².
Ada E. in action
Project around the web
Executive Creative Director: Emre Kaplan
Creative Director: Öncü Doğu Gürsoy
Design Director: Ahmet Uğurel
Copywriter: Yasin Abayli, Sezer Üstüngel
Art Director: Ahmet Uğurel
Strategic Planning: Canan Pehlivanoğlu
Digital Strategic Planning: Tuna Öngü
Creative Director: Öncü Doğu Gürsoy
Design Director: Ahmet Uğurel
Copywriter: Yasin Abayli, Sezer Üstüngel
Art Director: Ahmet Uğurel
Strategic Planning: Canan Pehlivanoğlu
Digital Strategic Planning: Tuna Öngü
