Thanks to Albatesso Choir, we began designing simple things. We talked to them before we have started our creative process. The clients’ needs are the first thing we care about. We know that it sounds like a standard and everybody says that but soon you will find out that there is nothing standard about us. Let’s focus on the branding. Choir logo directly refers to choir’s name. But what does it mean? It is simply the connection of the first letters of voice types: Alto, Bass, Tenor and Soprano. Yeah, well, letters S has been added as well so it would sound better. What about voice types? We placed them in the correct order in a place where they should be - on a symbolic stave, closed in a shape of a square.