When I worked as an inhouse Creative Director at Kuvaverkko, I increased its revenue consistently cost-efficiently.
I reinvented the art direction of Kuvaverkko’s advertisement from traditional product shots to appealing, images embodying current trends. The styling had a touch of fantasy from the world of interior design: something that people find appealing and share on Instagram and Pinterest.
These photos were then used on Kuvaverkko’s social media and multichannel marketing campaigns. The targeted B2C promotions that I planned and executed multiplied the number of returning clients and their conversion into paying customers. This increased purchases noticeably.
Roles: Concept creation, art direction, graphic design, styling, visual merchandising
Credits: Multiple owner