Client: Swedish Content Agencies | Medieinstitutet
Brief: Design communication artworks for the event Content Day 2015 arranged by Swedish Content Agencies. Design a full page ad for the magazine Dagen's media, banners for digital platforms, email header for newsletter MailChimp, PowerPoint presentation. The theme for Content day 2015 was "Dedication".
Position: Team leader & Graphic Designer
Process: We made feeling and Graphic mood board based on the theme, developed a visual identity (colors, patterns, symbols, fonts, etc.). We chose the Museo font because it has good readability on digital screens. The pattern is supposed to symbolize "Dedication" by the way it "clash/hook" together. We also wanted that the pattern to be easy to adapt to different dimensions and be flexible. We chose tones from the primary colors. We wanted the colors to reflect the feeling you have when one is dedicated. The gray color was chosen for balance and stability.
Team: Camilla K, Claudia T & Mikaela E