Our First 100 Days was a project set up to raise funds for causes that would come under threat from the trump administration. The creative direction was to be bold and clear in its messaging. Taking  inspiration from Yoko Ono's 'War is Over' billboards. 

The campaign released a song a day and the creative challenge was to build a visual identity to the song graphics that managed to do the somewhat contradicting tasks of unifying without dulling individuality. A system of duotones using gradient maps that could be varied in 6 different ways using 2 core colors was the solution.

Listen to the campaign here