Skogstad — Visual identity
Skogstad is an outdoor clothing company from the fjords of Western Norway. Their headquarters are based in Innvik along Nordfjord beach, at the feet of mountain ranges covering the horizon. Skilled craftsmen have made their mark on both the area and local culture for generations. This is where Skogstad's story first started almost 80 years ago.
Skogstad's new visual identity references their heritage through visualizing the backdrop of the beautiful surroundings where the company was conceived. The symbol and colour palette captures the trinity from the mountains surrounding Skogstad's headquarters. In everything Skogstad does, the trinity concept is further realized—through new clothing lines, colour schemes and product categories.
Photography by Bård Basberg
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