Encontros da Imagem 2016
Encontros da Imagem is a photography festival held every year in Braga, Portugal — a highly recognised event that includes exhibitions in various locations, photography contest, portfolio reviews, and workshops, all under a yearly changing theme.
In its 26th edition, the festival came back with a concept that tackles the topic of Happiness from its sentimental side. The festival focused on affections, memories and visual impressions of the authors, and uses the sun, its warmth and melancholic idea of an exotic place, as key symbols.
The main challenge we faced was to create an identity complex enough to allow for exploration while remaining consistency among the wide range of different touch points; from small collaterals to advertising, from the website to exhibition signage, advertising and catalogue book.