Formerly named the Al Aska Shrine North South Football Classic, the game needed a refresh from top to bottom. I worked with Al Aska Shriners to create a new mark for the shortened title. Presentation materials included how the new mark would look across their key mediums - stationery, logowear, web, and social media. The colors chosen give a nod to the old team jersey colors. Maroon is also the color of Shriner's International. Al Aska Shriners is the Alaska chapter of Shriner's International. Both work to raise awareness and funds for Shriner's Hospitals for Children - a 22-facility hospital and research system providing leading care to children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palette, regardless of a family's ability to pay.