Breakthrough NGO
Brief
Breakthrough (NGO) #MakeitSafer Digital Campaign showcasing the problem faced by school girls and solutions to tackle them. This included Social Media Cards, Google Display Network (GDN) banners, Website page and Emailers for creating awareness.
Challenge
The animation was already created and the challenge was to make it equally effective in static promotional campaigns.
Solution
The solution was to re-design all the scenarios and add additional characters to create an impact while keeping the essence of the message equally effective.
Showcased here are website banners, Mailers and Donate Page of website.
The illustrations were adapted and some of them re-designed from the animation created by Vaani Arora for Breakthrough. Please see link for the animated version - https://www.youtube.com/watch?v=UCg3UvO7Jsg
Web Banners showcasing the problems faced by a girl while going to school and the solutions to tackle these problems.
Donate page of Breakthrough for I Girl campaign.
Emailer for I Girl campaign.
Emailer for I Girl campaign.
Emailer with animation movie, for I Girl campaign.
GDN Banners for I Girl campaign.
