For our 6th collection of Activewear, I wanted to create a new type of jungle, something more dynamic than your regular green-leaf jungle print. Once I found the correct leaves, I messed around with a bunch of techniques for adding the neon element but settled on a lightning-strike inspired set of neons that ran through the jungle, not just on top of it.
The depth, light, and contrast became the inspiration for the entire collection's shoot. We actually shot on a bright, cloudy day in Sydney, but used a set of flashes to punch the girls and prints and deepen the background.
To be clear, I illustrated the print, it's placement on the styles, and creative/art directed the shoot.
Campaign shot by Sebastian Kriete in Sydney, Australia