Concept
The idea of the packaging design is inspired by the Spring couplets [春联] that is traditionally written in black ink on a diamond-shaped red paper. The packaging will have Chinese characters as greetings on the front and back of the packaging in order to express good wishes and fortune for the New Year. The creative diamond shaped vector is designed with all the elements of the Chinese New Year in vector such as firecrackers, red packets, lanterns,etc. It comes in a series of 2 packaging design with 4 different Chinese characters [新春团聚].
The concept of the packaging is to give the customers an opportunity to use the packaging as decoration for the Chinese New Year. They can cut out the greeting characters and decorate their home as a Spring couplets [春联] or stick it on glass windows for a beautiful colorful translucent effect.
Client: Oldtown White Coffee
Agency: Dot Creative Design
Creative Director: Alan
Art Director: Lucas
Designer: Shadow
Copywriter: Pearl
