Packaging｜Dried Longan 竜眼干&桂圓

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中都農業生產合作社生產的龍眼乾為臺中本地產粉殼及福眼兩大品種，以獨門技術烘製有煙燻味、富有嚼勁的龍眼乾。

此款包裝期望帶給龍眼乾新的定位，除了是隨身的零食，置於桌上也能成為好看的裝飾，因此我們嘗試以兩種不同的風格形象測試市場反應，

一款是以一位姿態優雅的日本藝妓揮舞著手中的扇子，操弄著金色龍眼花的形象，營造出日式和風；

對比另一款以一位挺起胸膛手中抱著一顆巨大龍眼的美國軍官，營造出美式漫畫風。

The new packaging aims to position the dried longan not only as a convenient snack but also as a decorative item for display. Therefore, we experimented with two different illustration styles to test the market response. One features a Japanese geisha gracefully waving a fan and holding golden longan flowers to create a Japanese-style image. The other, in contrast, represents an American military officer standing tall and holding a giant longan to create a comic-book-style image with a sense of strength and confidence.