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Cinéma du Parc is a small independently run movie theatre that prides itself on screening the best selection of classic, foreign and director-oriented films. They recently started midnight screenings. The aim in this new series of posters was to pick three very masculine, macho characters from each film and soften them up with traditional portraitures. Taiwanese illustrator Hsiao-Ron Cheng’s hyper realistic style had the perfect blend of realism and gentleness to create this wanted contrast.  
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Agency: Les Évadés
Creative Director: Charles Gagnon
Art Director: Martin Dupuis
Illustrator: Hsiao-Ron Cheng
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