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I had the huge honour of designing AURORA's new logo and make new tour posters for her 2017 Norway tour. The idea was to take her previous logo and take it up a level to show that she's evolved as an artist, while still keeping the same feeling and "sleekness" from the old one.
The logo was designed with the spirit of her roots and her hometown Bergen in mind. Stretching the legs of the A's was an idea I had to make it so the logo looked a fjord, and the raised O to symbolise the sun that lights up the fjords and the cities of Norway - considering "Aurora" means "dawn; the first light of day".
The main idea with the posters was to show off the classic hand moves AURORA does in in all of her live performances instead of focusing on her face with a typical press photo or a portrait photo. This was to give people a feeling of being drawn towards the tour poster. It showcases a little bit of the darkness and mystery her live shows has.
