"JUMPUP"

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PRODUCT BASED BRAND

The brand is inspired by the well known brand name 'CHUMBAK'. The Brand's main character is the frog which is inspired by my own life when I was doing a storyboard on frog's tale and one of my friend asked that what am I doing and I just called it "daddoo ki kahani" ( frog's tale) and they all were laughing after they heard daddoo. since that day it becomes my name and they all started to call me daddoo. The gifts I am getting till today are only daddoos.

BRAND NAME

The Brand name JumpUp is used because frogs are excellent jumpers.

LOGO

The logo is the combination of brand name and the character based on it because the frog has its identity of jumping and as we discussed it earlier , the reason behind the character of frog.

ABOUT THE BRAND

JumpUp is a customize brand that launched in 2016. Being different the company works on Indian crafts who actively seek out some of their favorite brands and grow them through smart, creative, marketing, hard work and passion. The society in which we are living , the environment and surrounding of ours effects on our lifestyle and daily life. The young crowd or consumer demand for interesting and funky products that are affordable style for various areas of your life from home decor to personal accessories.

The designs are inspiring the individual and the young crowd that brightens their mood and funky style and its a mixture of traditional and modern art. The creation of unique art and craft have always rolled in some rich bright colours, bold , geometry and decadent orientation along with it. Jumpup brand is a casual brand provides today's youth with the latest trends at the most affordable prices with its extensive casual collection for young crowd. It is a cool brand and customers are our focus and we believe in connecting with them to the fullest . we mirror the fondness of today's youth and intend to sell a unique product line which confirms the latest trends standards at unbeatable prices.

CONCEPTS

CONCEPTS 1

There are four concepts that explains the whole brand. The brand is not exist in market yet.

The first one is "land of joy" . In India there is spectacular mixture of people , cultures and traditions .keeping these thoughts in mind we took the designs from our very own nature which is designed beautifully by unknown. the patterns are used in the vouchers are inspired from various elements of nature. the cloudy pattern denotes the air around us and when it dense forms clouds and other voucher has the print like plants and leafs which signifies freshness and growth. its seems like to stay healthy and happy by going green. The wind signifies to go with the flow , the flowers teaches us to stay beautiful and the mother earth helps us to get strong and steady.

VISITING CARD DESIGN

VOUCHER DESIGN

GIFT PAPER DESIGN

CONCEPTS 2

The second one is "Follow the trend" .. By advertising the peoples will come close to the brands and trends and will follow whatever is new in the market . By doing this they make their social circle and their daily life better. Latest trends that fits in the budget JumpUp is on its toes to put up an attractive display of new products and prints in vibrant colors that are worthy to be on the list this season ."A change in season means , a change in wordrobe " this tagline makes it more convenient in understanding the brand.

NEWSPAPER ADVERTISEMENT

CONCEPTS 3

The third one is "It's all about swag!" this part of advertise covers up the malls and market areas by placing the hoardings and standy flex in their display , the tagline add the swagger in the mood and minds of peoples which says "Add some swag to your style or discover the colors of madness with us" There are many more captions and tagline that blooms up the mood of the one.

STANDY FLEX

POSTER DESIGN

HOARDING DESIGN

CONCEPTS 4

The last one is "Chatak Matak" this is the part of brand which attracts the children and youth more to itself . this section has lots of stickers , tags , web-ads about the brand. The section also includes online shopping . The attractive materials like printed mugs , greeting cards and gift papers are attracting the youth and they seems to updating their brands and trends in a enthusiastic way.

TAGS DESIGN