• Add to Collection
  • Tools Used
  • About

    About

    A team of volunteer designers at Desgnit helped the Oakland Community Land Trust launch a new initiative called City Farm Share. This project aim… Read More
    A team of volunteer designers at Desgnit helped the Oakland Community Land Trust launch a new initiative called City Farm Share. This project aimed to help Oakland residence grow their own food in unused land. The design team on this project created a new brand, infographics, postcard, and website as well as thorough style guide to help the organization expand while maintaining a consistent look and feel. Read Less
    Published:
Desgnit No. 4  |  Healthy Communities

City Farm Share (CFS) was a new initiative of the Oakland Community Land Trust that aimed to provide easy-access to vacant land in Oakland by individuals and groups to grow one’s own food and pursue agricultural ventures in the city. A team of designers at Desgnit developed a new brand and identity system, 1-page scrolling website, infographics, and supporting print collateral to help them make a greater impact.
One-page scrolling website
Primary logo
Infographic
Postcard
The website walks you through the City Farm Share urban garden model and its benefits to Oakland residence.
This campaign was designed by a group of volunteer senior designers and strategists at Desgnit, an invite-only weekend produced by Elefint. Desgnit No. 4 was dedicated to Oakland Community Land Trust. Meet the team:

DESIGN
Aaron Wheeler, Google
Emily Shields, Freelance
Chris Lauritzen, Pinterest
John Hanawalt, Mule
Megan Malley, Uber
Sara Corrigan-Gibbs, Freelance
Sunny SunDuck Oh, SF MoMa

STRATEGY + CONTENT
Steve King, Oakland Community Land Trust
Sophia Kim, Oakland Community Land Trust
Abeni Ramsey, Oakland Community Land Trust