The Madone road bike series was designed to be a perfect balance of form and function; A beautifully crafted machine that was built to perform.
The design strategy was developed in order to showcase the Madone series and entire offering of Trek road bikes. Each of the five categories of road bikes would be represented by a real-life cyclist. Their individual stories would be told as a way of describing the different styles of road cycling and the passions that fuel cyclists from all walks of life. The look and feel is meant to be classic, minimal yet fashion-forward.
Creative Direction, Copy Direction, Photo Direction, Design
Photography by Embry Rucker, Graham Watson, John Laptad, Bradley Rochford and NSYNC StudioCopywriting by Jon Carlson
Additional design by Jason Gamm
Created for Hanson Dodge Creative
The design strategy was developed in order to showcase the Madone series and entire offering of Trek road bikes. Each of the five categories of road bikes would be represented by a real-life cyclist. Their individual stories would be told as a way of describing the different styles of road cycling and the passions that fuel cyclists from all walks of life. The look and feel is meant to be classic, minimal yet fashion-forward.
Creative Direction, Copy Direction, Photo Direction, Design
Photography by Embry Rucker, Graham Watson, John Laptad, Bradley Rochford and NSYNC Studio
Additional design by Jason Gamm
Created for Hanson Dodge Creative
