Prompted by extensive usability testing and consumer feedback, I co-directed the strategic redesign of Vogue's very first iPhone app, Vogue Stylist.
Partnering with digital creative agency STEADY, we showcased Vogue's editorial voice, added an innovative styling tool, integrated sponsored products, and created a more streamlined and aesthetically satisfying user experience.
Partnering with digital creative agency STEADY, we showcased Vogue's editorial voice, added an innovative styling tool, integrated sponsored products, and created a more streamlined and aesthetically satisfying user experience.
Agency
STEADY, LTD.
Creative direction / art direction / product management
Kaitlin Yapchaian, Michelle Wadler
