Swarovski Crystals - Animalia Collection

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Website Design | Packaging | Design Development
Client: Swarovski

As a luxury crystal brand Swarovski needed to keep designing and developing their products. Most people purchase these as one off products but there are Swarovski collectors, these people always want the new, special design to have at home.

I was required to come up with new designs that can be cut out of crystals. Something that I believe everyone loves and connects to are animals, making the Animalia Collection the perfect choice. I came up with a mixture of land, sky and water animals for a wide spread appeal, I added in a few couple animals as a beautiful present for a significant other.

With the new crystal designs, I created some new packaging that connects to the Animalia Collection, this design continues with a certificate of authenticity as well.

A mixture of both land, sky and water animals which appeals to a wider audiences.

While some pieces have been designed to work well as a present for the signifi cant other in your life,

appealing for either birthdays, anniversaries or Christmas presents.

In keeping with Swarovski original brand guides their blue is used as the main design colour but to make this packaging relate back to the Animalia Collection the coloured triangles match back to the specific pieces.

Swarovski as an elite brand, need to keep up with their appearance and make sure their customers know they are getting the highest quality product. The certificate of authenticity comes once you have brought the product showcasing how special and limited your piece is.

Within Swarovski there are many different collections that make up their crystal pieces, adding another colour collection was an interesting process. Keeping with their high class, sophistication, animals are things that everybody can relate to and love. Making this a collection not just for the crystal lover but for the animal lover as well.