"Fueled exclusively by energy drinks, an elite group of lifestyle gamers and keyboard jockeys have come together to create the next big thing in gaming." This is PIXELCOTTON!
First we called it a side project, because my main focus was the marketplace at Spreadshirt as an interaction designer. My task here was to create a new brand identity. In cooperation with David Schulz (ex Design Manager Spreadshirt), I created the overall look of the new Brand and also re-designed the Logo itself. A Brandbook full of fancy background information was also created to ensure the right direction for future designer and developer. We also created a complete user flow for the new platform and fabricated a vision of an outstanding online store for the gaming gear industry.