Wild Orchid Tours & Retreats Logo Design
My wonderful client Kate, who has been involved in the beauty and health industry for many years, decided it was time to add an extra dimension to her business. Her concept for tours and retreats with beauty/heath/spa treatments included, was the idea behind Wild Orchid Tours & Retreats. The very beautiful image of the Karoo, an arid but beautiful region of South Africa depicts the spectacular scenery typically enjoyed on a tour.
While the logo with the full colour Karoo background is the main option, there will always be times when a solid background works better. We decided that purple was the perfect colour to use for this project. Purple has always been associated with luxury and is a calming and uplifting colour - a perfect representation of what the tours offer. The purple is also a very vibrant and strong colour, making the white logo really "pop" against the dark background.
Solid Colour Logo
The purple on white logo was developed for times when a reversed logo may not work. The Orchid border at the bottom will be used as a design element and as a repeat pattern to be used on any promotional material, products and a design element to tie the whole look together.