mama smoothie - small restaurant for a healthy food. Target audience is vegans, raw food, nutritionists.
According to client's desires, the logo should consist a symbol of banana and a yellow color. I also got an idea to reflect the image of the mother because of the name of the brand. First thoughts that come to our minds when we hear the word "mother" is a woman and we automatically compare it with love. If we imagine a woman, in our mind appears a female figure in a dress or a skirt. Therefore, I played with the shape of the peel of the banana and created a shape of a dress. I added lashes and appeared a female image. I showed love with a simple symbol - a heart and placed it next to a cup of smoothie.
Logo construction
I chose a juicy and bright yellow banana color and balanced it with a dark brown pantone.
Latin version of the logo
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