As part of my work at New Repertory Theatre, I've designed the initial brochure for our past three seasons. This year's spring brochure, as seen below, was a 5-panel barrel fold.

As the spring brochure is the first printed piece developed following the announcement of a new season, the promotional images which will ultimately work in tandem with each of the plays have not yet been designed, so I developed a bare-bones layout to showcase each play's title, credits, description, and a simple title treatment.

As this serves as a first glimpse at our season for returning patrons and, potentially, a first impression of the company for newcomers, the exterior places New Rep's mission front and center, while also including a mailer panel, a price chart, an order form, quotes from the press, and a letter from our artistic and managing directors.

Then, in the fall, we send an updated brochure which includes show images, as developed with our outside graphic designer. This brochure highlights A La Carte subscription options, so that it will be able to remain in use after the early shows have passed and full subscriptions are no longer available. 
SPRING BROCHURE

INTERIOR

EXTERIOR

FALL BROCHURE

INTERIOR
EXTERIOR