Doordarshan (often abbreviated “DD” and दूरदर्शन in Hindi) is the Television Wing of Prasar Bharati, India’s Public Service Broadcaster, which is one of the largest broadcasting organizations in the world.
Doordarshan logo over the years has inspired deep nostalgia of an era when the public broadcaster was the only television channel of the country. With the opening up of Television market to private channels, a whole generation of youth need to connect and identify with DD.

Contest : In order to engage with India’s youth and to get a mind-share for DD brand within the current generation, DD is seeking a new logo design.The new logo while recalling the strong nostalgia associated with the DD brand, should reflect the aspirations of new India.