Melbourne, Australia.
Make Your Mark
For this assignment I selected the city of Melbourne, Australia. The goal of this project was to create a quirky tourism campaign for a city and to design it in a way that pitches an unexpected element that people wouldnt typically associate with the town. In conducting research, I found that Melbourne has a growing street art culture that illuminates the city. I took this basic underground element and created a branded tourism campaign urging the target to "Make your Mark in Melbourne." This campaign is comprised of a website, social media, Ambient outdoor advertising, Billboards, and branded accessories.
Make Your Mark
For this assignment I selected the city of Melbourne, Australia. The goal of this project was to create a quirky tourism campaign for a city and to design it in a way that pitches an unexpected element that people wouldnt typically associate with the town. In conducting research, I found that Melbourne has a growing street art culture that illuminates the city. I took this basic underground element and created a branded tourism campaign urging the target to "Make your Mark in Melbourne." This campaign is comprised of a website, social media, Ambient outdoor advertising, Billboards, and branded accessories.
