The pencil+ is designed to provide you the best tool for your pencils - especially those stubs.
A personal project I started 3 years ago
visit http://www.pencilplus.nl
Industrial Design | Graphic Design | Web Design | Photography | Art Direction | Package Design
The concept started in 2013 with a simple sketch
Alpha wooden prototypes in hardwoods
"It's a good design" - Dieter Rams
He did not say much, but he summarized his response in one sentence when I shared the alpha design with him at the 2015 BraunPrize when the pencil+ was shortlisted.
Beta prototyping began, 3d printed test parts.
First beta metal prototype.
Brass was explored, has more weight - I personally love it.
The beta prototype evolving, sharpener needed to be tuned better, white band got replaced with sandblasted band.
PACKAGING
Display packaging was just as important as the pencil+,
designed like the pencil+ to be recyclable.
Final packaging design. Magnetic cork pencil stand, snugly secured to your glass tube with frosted branding. Delivery packaging is a 5mm corrugated cardboard box, with wood shavings for insulation.
BRANDING
Originally I did not want to have a complicated logo, just use the logotype in Arial. Due to trademark restrictions I had to make the logo more novel. I am happy with the pictograph I created in the end.
WEB DESIGN
I wanted to create a website that showcased the complete features of the pencil+ and allow the story to unfold. I wanted the design to stand out, while being simple as possible. 3D would be the best medium to have the controlled sequences I wanted. The below is the final storyboard that the final renders were created from.
Final webdesign showcase the final design for the pencil+, Kickstarter launching by the end of August 2017. Received and honorable mention on AWWWARDS waiting to hear about the site of the month, fingers crossed.
Please sign up at http://www.pencilplus.nl if you'd like to be first to know when exactly the launch is going to happen.
