DID YOU BURRP TODAY?
Burrp! will always be the original rockstar of the Food Tech world in India. We have grown up with Burrp certificates and certified restaurants. Our team worked on the digital, social and integrated rebranding phase two years ago from the ground up and this was one of the pieces we made. Burrp's tone of voice was quirky and fun and we tried to get a little of that into the Brand Guidelines.
Did you Burrp today? Was also written by me and you will find it whereever there is a Burrp sticker on doors. I wanted it to be natural, as natural as burping. And Burrp is an app that I wanted people to use every day. During the peak of the campaign, our content across platforms was competing with the best content creators in the Food Tech space in India.