Our Story
Our story started with the origin of coffee... It began in Ethiopia with the Traditional Coffee ceremony. We saw how important the experience of sharing and really tasting the coffee flavors are, and how modern society has forgotten what coffee really is.
Our fast paced lifestyle has allowed us to accept coffee out of a paper cup. In doing so we have lost the true taste of coffee along with its rich history. Coffee dates back to the 10th Century and through all this time it has been traveling around the world, shared by many different cultures and people from all different backgrounds. Coffee is rich in history and we want to bring it back and let people taste the real coffee flavors.
The Ritual Coffee Brewer!
The Ritual Brewer is designed to bring you only the best tasting coffee. It is a Pour over brewer with a few secrets from the original coffee ceremony in Ethiopia and the Vandola from Costa Rica.
We want the Ritual to follow the slow food movement, where we preserve culture and respect where things came from. Ritual is an alternative to you fast food version of a coffee.
The Ritual Brewer is also a locally made and designed product. We make these beautiful products in Cape Town and it is a proudly South African design!
The Experience....
The Ritual Brewer is designed as an experience not just a fast paced espresso! Like they say good things come to those who wait... and this coffee is worth the wait!
The Ritual is a slower paced method of making coffee but it gives the best flavor and a bit more caffeine. To make your cups of coffee it can take from 2-4 minutes to brew depending on your recipe.
We also designed two small tasting cups to come with every Brewer so that you can enjoy the full experience and share it with a friend or loved one!
Health Benefits
Coffee is a complex mixture of chemicals, and research shows that drinking coffee can help prevent several chronic diseases.
It is also healthier to drink coffee that is filtered to avoid cholesterol, which is why the Ritual Brewer is designed to use paper filters.
It is also healthier to drink coffee that is filtered to avoid cholesterol, which is why the Ritual Brewer is designed to use paper filters.
Development of the Ritual Brewer
As designers we never knew what we were getting ourselves into when we started this project. We all drank coffee but never like this! through our journey our eyes were opened to the real MAKOI of the coffee world, and we learnt what coffee is... "Its not just a bean but a history and a culture".
Our process of bringing this brewer to life had its ups and downs but when we reached our Eureka moment, the Ritual was born! below are just some steps we did in our design and development process but this process has taken our team of five almost a year to create.
Plenty of Research and Coffee Tasting...
Sketching Ideas!
Rapid prototyping to get the very best shape and design!
A lot of user testing with coffee drinkers and designers, so that we can offer the best product possible.
Manufacturing done at a local ceramicist in Cape Town.
Maintaining your Ritual Brewer
We have designed the Ritual Brewer to be the easiest clean! All you need to do once your done making the best cup of coffee, is rinse it out with some soapy water. That's it.
This helps keep those natural oils there to protect your brewer and to continue delivering the best flavor coffee!!
The Team
The Surge Company is made up of five members, being: Claudie Maree, Chante Truter, Douglas Graham, Johandre Saayman and Maricel Bruwer. We are passionate designers that stay true to our style and beliefs. We pride ourselves in creating and developing exceptional products and providing an even better customer service.
By utilizing simplicity, innovation, elegance, and authenticity, we aim to deliver products that are truly useful to the user.
SURGE makes use of locally sourced manufactures in and around Cape Town as we strive to create and provide 100% proudly South African products.
To find out more about us or should you want to purchase a Ritual Coffee brewer, feel free to head over to our website: https://www.surge-design.co.za/
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