Octopus
OCTOPUS is a place which acts as a cultural concierge with selection of hot events, fun merchandise, kids workshops and educational games. It is a subbrand of the PR agency 8PM.
The task
Develop logo, name and brand identity for a place which acts as a cultural hub and is a sub-brand of the PR Agency 8PM.
The Challenge
Create a playful brand with a strong connection with its mother company.
Team
Client: 8PM Agency
Maxim Ivanov - Art Direction, Concept, Design, Creative Direction
Rosina Maystorova - Creative Direction, Concept, Copywriting
Vassilisa Ivanova - Strategy, Concept
Process
Cards
Based on Octopus main activities we developed these usage "cards".
Typo usage
Cards usage examples
Key visuals
Business cards
Posters
Office wall
Client: 8PM Agency
Team:
Maxim Ivanov - Art Direction, Concept, Design, Creative Direction
Rosina Maystorova - Creative Direction, Concept, Copywriting
Vassilisa Ivanova - Creative Strategic, Concept

Thank you