Got To Move 2016

Got to Move, Singapore's nationwide dance movement, returns for its third edition to celebrate the diversity of

Singapore's dance scene. Organised by the National Arts Council (NAC), Got to Move, the annual nationwide movement

to celebrate Singapore’s diverse dance scene.

The mission; creating vibrant and engaging visual experience to audience (based on advertising & media strategy) using both video and digital social media, without neglecting Got To Move original branding identity.

Phase 1: Video Edit and Motion Graphics

GTM 2016 15sec spot teaser video

First video edit produce in line of GTM campaign. Assembling numerous footages from previous campaign into single, cinematic video experience.

GTM 2016 15sec spot nationwide launch video

Second video edit for GTM, as it fill various Singapore's city screen location. Compiling all video from numerous footages into fun & engaging video with minimalist style graphics.

Reward card explainer video

30sec fun and engaging explainer motion graphic video to introduce reward card system in GTM 2016.

Benefits of dance video

1 minutes interview edit on how does dance benefits you. Each video is carefully selected and combined, all originated from 1hour raw footages.

Phase 2: Digital Social Media Advertisement

GTM Spotlight interactive FB Canvas

This interactive canvas can swipe and click! The design is clean and fun, embracing the original Got To Move corporate identity.

Pre-launch and launching social media advertisement

All images is supported by strong copy-writing and additional information to strengthen the visual.

Daily graphics update on promotion, event listing and activities, utilizing existing brand identity

All images is supported by strong copy-writing and additional information to strengthen the visual.

Got To Move event location map

A digital diagram showing all event listing in Singapore

Civic district event interactive FB Canvas

This is a second interactive canvas for GTM to invited Singaporean to civic district for fun fill activities, and also the last item produce for the campaign.