The intro animation will precede all of CIGI's video content. The idea is to brand all videos uniformly, as a lot of videos have different styles and messages to them.
The branding of the globe with what are now being referred to as "crystals" was developed two years ago when the companies branding was all over the map. This concept was developed to act as base, where all design elements would bounce. The initial static graphic was developed using Autodesk Maya and printed onto large banners in the companies atrium. Corporate kits, the website and all the rest would receive this new look and mysterious message.
The concept of the globe and crystals is based on the idea that the crystals represent CIGI's research. Wrapping the globe, reflecting on issues and refracting academic and field research to solve complex problems through policy driven recommendations. It may not always be apparent, but the crystal is actually seven sided, with each side representing a continent.