albelli 2015 Summer campaign identity
Every year for albelli, the Brand and Creative department develop two main hero campaigns that coincide with the seasons of greater commercial value for the company, winter and summer.
In 2015, I had the chance to develop the Summer Campaign, which starts from mid-June and lasts until mid-September in which the central concept revolved around imagining what your summer would be and hence invite the customers to create a product with their summer holiday photos.
From there the messaging “Picture you summer” took shape, with a creation of a complete identity to use throughout all channels communication – online and print.
The main engaging point was a photo competition held on Facebook, where users were challenged to share photos on a specific summer theme: Motion, Sun, Night and Landscape.
Art Direction, illustrations and design Alexandra Antunes