Hosted by Resultados Digitais in Florianópolis, Brazil, with over 5,200 attendees, RD Summit is one of Latin America’s largest congregations of advertisers and technology providers. The two day Summit is an incredible platform to network with industry professionals and explore new opportunities within the digital marketing space.
During my time as a UI Designer at mobLee I had the chance to work on RD Summit's app, developed by them.
The new feature, Leads Capture, was a big hit. Sponsors could scan attendees and have access to their information, turning them into Leads (in marketing, a Lead is someone who has the need, reason and/or interest in pursuing your product; a prospect).
Share your moments was previously fixed on the bottom; I moved it to the top to make space for the new feature Bar Code Reader (floating action button). Also, I added a tag on the menu to show the user that there was a new item there.
Onboarding
I also designed these empty state screens to make the app more user-friendly.
