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    Credits: Director of Brand Creative — Abdul Ovaice Head of Marketing — SJ Sacchetti Art Direction, Visual Design + UX — Olivia Paden Identity — … Read More
    Credits: Director of Brand Creative — Abdul Ovaice Head of Marketing — SJ Sacchetti Art Direction, Visual Design + UX — Olivia Paden Identity — Hello Monday Development — Spencer Ruskin Logo Animation — Jessica Duong Iconography — MathxJoy (Celeste Prevoste) Photography — Peter Samuels Read Less
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Collective Health believes that accessing and paying for healthcare should be simple, transparent and feel good. That starts with fixing a very complicated health insurance system, and even stronger stigma around it. 

I partnered with our Heads of Design and Marketing in directing the brand agency Hello Monday over the course of a two-month rebrand for Collective Health. The goal was to capture the brand's honesty and resolve through a strong visual language that stands apart from the traditional healthcare startup landscape. From there we continued to evolve the visual system and extend it across a wide variety of touchpoints, ranging from digital and printed customer communications, physical packaging, marketing collateral, websites, and campaigns.

Role: Art Direction, Digital Design