LaneTerralever helped brand, and market the Arizona Super Bowl Host Committee XLIX in raising the necessary funding $30 million to stage the 2015 Super Bowl. 

Super Bowl XLIX's economic impact was not only the largest in Arizona history; it was also the largest of any Super Bowl for which publicly released figures are available, according to the study.

Super Bowl visitors and media spent an estimated $295 million over nine days leading up to the game on Feb. 1, according to an Arizona State University study commissioned by the Arizona Super Bowl Host Committee and Arizona Commerce Authority. Here are some of the highlights of the study:

– 63,259 visitors with Super Bowl tickets spent a combined $180.6 million. They stayed an average of 3.92 nights and their average daily spending was $728.

– 58,516 visitors here to experience the Super Bowl, who did not have game tickets, spent a combined $100.6 million. They stayed an average of 4.06 nights and their average daily spending was $423.

– 5,033 out-of-state media employees spent a combined $14 million. They stayed an average of 7.1 nights and their average daily spending was $390.