THE WISE HATTER - Brand Identity





CLIENT
The Wise Hatter

BRIEF
Influenced by his love for California, his Texas family, and the craftsmanship of custom hats, Brandon Wise has become one of California’s premier hatters. The Wise Hatter contacted me to design a logo with branded elements. He also needed fonts, colors, and wanted to explore iconography to support his hat making business and convey his inspiration for his craft. 

SOLUTION
I sat down with Brandon to explore his influences and inspirations, which ranged from Native American tapestries and arrow heads, to old hollywood westerns, vintage motorcycles, and the great outdoors.

THE RESULT
After careful research, I was able to create an identity that resonated with his vision. The results also connected The Wise Hatter to his target market, increasing his visibility to new clients at the store level and attracting new followers on social media. 





CLIENT
The Wise Hatter
Shop The Wise Hatter Here 
Follow The Wise Hatter on Instagram @thewisehatter 

SKILL SETS USED
Branding, Identity, Creative Direction, Graphic Design, Photography, Marketing

DESIGNER
Phil Rubio
Follow me on Instagram @phil_rubio

PHOTOGRAPHERS

INSPIRATION PHOTOGRAPHS 
Found within the public domain







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THE WISE HATTER - Brand Identity
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THE WISE HATTER - Brand Identity

The Wise Hatter is a custom hat maker in the Los Angeles, California neighborhood of Venice Beach. Brandon contacted me to design a logo with bra Read More
11
104
3
Published:

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