International Committee for the Red Cross
The ICRC approached my design partner and I with a tough mission – create a rich media microsite as a partner to their report on war in urban environments, which will get the audience to learn more about an understandably difficult topic.
Update: 2018 Webby Winner – Best Practices
Our initial thoughts of the UX immediately turned to making a series of "scenes", lightly animated, that drew in the user and revealed more parts of the stories. Since so much of the intended audience would be viewing the piece on their phones, we had to think mobile-concurrent.
We knew we wanted SVG animations to be a big part of it, so we started experimenting immediately with what was possible.
Finally, the piece started to come together.
See how the final piece turned out here: cityatwar.icrc.org