“THISISNON is solely what is essential to
create beautiful, timeless clothing.”
As their clothes, Thisisnon logo was inspired by the extension and projection of the architecture. Some of their pieces transport us, poetically, for empty and timeless spaces through outstanding lines and forms.
The logo construction allows us to perceive, by the stretches and composition, a sensitive feeling and through the heavy lines, an austere and strong identity.
Typography are arranged according to that idea, by showing words separated, communicate as division and timeless principle. The dynamic composition of typography is the key visual which provides a consistent and flexible design grid.
Thisisnon logo is transformative. It divides and stretches. The words can separate and fit the entire space, keeping its structure and proportion. The logo is a representation of timeless, emptiness and non-space clothing.
This was a personal, non-commercial project,
the contents of the branding including the name and
photography are owned by their respective owners.
