音樂不侷限於聲音的世界。音樂也存在於視覺的世界。
Music is not limited to the world of sounds. There exists a music of the visual world-Oskar Fischinger
嘗試跳脫以往金曲獎高貴、3D為主的視覺風格,大玩Flat Design,放進年輕、明亮、活潑、大色塊的設計元素。
本屆貫穿所有視覺的主題是「音樂的載體」。意謂載體一直變動,但音樂的感動永恆不變。
We experimented with flat design, adding young and bright color blocks to think out of the traditional, elegant and 3D-driven GMA elements.
The visual design this year sticks to the idea of “media of music”. Media change as time goes by, but the energy of music is eternal.
典禮包裝
PACKAGING
入圍影片
NOMINEES VIDEO
不只緊扣主題,我們認為好設計應該帶點小幽默。27隻入圍影片以音樂的載體出發,但在每個獎項片頭都加進了幽默詮釋,比如,負責製作專輯的製作人獎,每張專輯像火腿一樣切片推出,最佳新人有如打蛋破殼而出,演奏類最佳專輯錄音獎,則用指揮棒套住其中一張光碟來表現。
另外進廣告前,典禮片頭是以GMA字母延伸五組有趣的音樂裝置,包括懷舊卡帶、黑膠唱盤、ipod、錄影帶動畫等,用設計創造獨特的音樂感。


However, we think good design should not only stick to the theme but also have good sense of humor, so we elaborate the main idea with funny wits in 27 nominee clips.
For instance, CDs showed up as ham was sliced into pieces in Best Album Producer's clip, rookie broke the shell of egg in Best New Artist's, and baton caught a CD to represent the Best Instrumental Recording Album.
In addition, before playing commercials, the letters of GMA, title of the ceremony, extended to five interesting music devices such as retro cassette type,  LP, iPod, VHS and CD so that the design brought out unique sense of music, to arouse the audiences’ memory towards old time as well as pop culture.

Kudos and thanks to everyone on the team.