Logo & Brand ID for Pure Storage.
The Pure Storage logo, designed by The Logo Smith, has been one of the most prestigious branding projects that I've had the pleasure to have worked on.
Even though I designed the Pure Storage logo late 2010, it continues to stand the relative test of time, at least when we're logo designs for 'early era' tech start-up's are concerned.
Pure Storage still use this original 'Pure P' logo mark to this day, even though the overall brand identity has been expanded upon by The Signal Company, during the course of 2017.
Although the Pure Storage brand has been updated, there was seen to be no need to change the 'Pure P' logo mark in any way, and that is a real real thrill for me.
With so many company rebrands, and orginal logo designs being radically changed, simplified, or even a more subtle updated, in recent times; to see my 7 year old logo kept exactly as is (other than some minor typographical changes to the brand name) is just priceless, and show's how much this logo means to Pure Storage, and their existing brand identity.