Banff National Park Poster
This is a poster for Banff National Park in Alberta, Canada. It remains Canada's most popular park. With the Canadian Rockies, attractions include just about every outdoor sport.

The piece is intended to promote the experience of actually being there in the outdoors. From the start, I had to decide whether or not the poster should represent the exciting aspect (climbing mountains) or the relaxing side (kicking back and looking at them). Obviously the majority of visitors are there to get on the mountains.