S.I.Village Brand eXperience Design


S.I.VILLAGE is a SHINSEGAE International’s online commerce platform that has various brand products with a reasonable price at home and abroad and unique contents that customer never seen before. It pursues a lifestyle community that fashion, beauty and living beyond just simply an online commerce selling products. 
To express S.I.VILLAGE’s own characteristic - unique lifestyle commerce platform of a content-centric based on a reasonable price and a variety of product line - we defined brand core value pursuing S.I.VILLAGE and brand design principle based on brand strategy. Based on this, S.I.VILLAGE’s brand experience design defines the basic elements of design such like logo, color, typography, photography and etc. is defined and through this, it can keep the consistent design in a variety of on/offline touch-point such as website, mobile app, package. The overall brand design is designed as minimal and modern with platform brand feature of a variety of brand and content.

Creative Director : Shin Myungsup, Byun Sabum
BX Planner : Im Taesu, Kim Minkyung
BX Designer : Lee Hyojin, Choi Suji
UX Planner : Kim Jungho, Won Jihye, Han Soyeon
UI Designer : Choi Bongho, Jung Hee, Jung Hyeyoung
Developer : Won Junghyuk, Jung Mira

Shinsegae International
Senior Vice President : Cho Woosung
Manager : Cho Yumi
Assistant Manager : Hong Byeongki

S.I.Village Intergrated Brand eXperience Design