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    The Human Nutrition Project
One is part of the whole
Client: The Human Nutrition Project
Location: Austin, USA
Industry: Food
Clean science driven products fuelled by nature, created by two competitive athletes and biochemistry nerds. Join the conversation and make a change.

Design brief
A design that is sophisticated and smart but still edgy and cool with a modern look and feel. 

Brand strategy 
Not to be one more because to be one more is to be less. 
Our brand identity proposal aims to break a mold away from the generic solutions that are typical of this product segment. We’ve developed a unique brand through decisions of a bright and fresh colour palette, a combination of serif and san serif typography and with bespoke geometric shapes. 

Brand concept 
In the brand we wanted to represent the idea of a dialogue. Why? Because we believe that one of the core values of the brand is to give a honest information to help and educate athletes and people who care about holistic health and clean products. The brand represents that dialogue between ‘The Human Nutrition Project’ and their consumers. 

Visual Identity Concept 
Inspired by the ‘Fractal’ images, we’ve been working to develop the visual identity with bespoke geometric shapes to create the same spirit as fractal images because thats kinds of structures represent the same spirit, same energy and power of the ‘Beet Beta’ product.