Real estate company based in Monterrey, Mexico. Driven by the concept of assets planning, we created an icon that emphasizes a lemon on a tree. Also a thriving person as a metaphor for growing your patrimony. A selection of vivid colors and a combination of types to represent the brand’s soul are the core elements in the identity. For the website, we keep the consistency of the identity with a sober look, super clean to give the viewer a mild experience while navigating the site.
If life gives you lemons, make lemonade!