The brief was to design the luxury of 2030: taking as inspiration an old car of the past and recreating the same feeling for the future. I choosen the Pininfarina Lancia pf200 (http://bit.ly/2vEDuVu) because right now Pininfarina is changing and has to use his huge history to be still reliable, and at the same time Lancia is dying, even if it's one of the most famous italian brand.
Omega, the last greek alphabet's letter, is the name I have choosen to symbolize that this could be the end or rather a new beginning for Lancia.
Questo progetto è dedicato a Guido Novelli, il primo capo della mia vita durante lo stage nell'estate 2016, mancato nel maggio 2017. Grande esperto dell'automobile e da sempre del settore, innamorato delle auto classiche italiane, soprattutto FIAT, Alfa Romeo e Lancia.
Ti ringrazio per ciò che mi hai trasmesso come capo e amico e spero apprezzerai questo progetto.
Michele Farina.
This project is dedicated to Guido Novelli, the first boss of my life during the stage in the summer of 2016, missed in May 2017. Great car expert and since a long time working in this field, in love with italian cars, most of all FIAT, Alfa Romeo and Lancia.
Thank you for what you passed down to me as a boss and as a friend and I hope you will enjoy this project.
Michele Farina.
If you believe in the #SAVELANCIA reason press like here belowww
