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    About

    Developing a new brand for a local ice cream shop: new name, new logo, new packaging, new signage, new website - everything.
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At the start of every project there's always that nagging little voice that says “oh no, I have no idea how to do this.” Then I start sketching. Every idea that pops into my head goes into my sketch book, without filtering out good from bad and without any polishing. After an hour or so, I have a handful of ideas worth pursuing - and that nagging little voice has to shut up.