• Add to Collection
  • Tools Used
  • About


    Developing a new brand for a local ice cream shop: new name, new logo, new packaging, new signage, new website - everything.
At the start of every project there's always that nagging little voice that says “oh no, I have no idea how to do this.” Then I start sketching. Every idea that pops into my head goes into my sketch book, without filtering out good from bad and without any polishing. After an hour or so, I have a handful of ideas worth pursuing - and that nagging little voice has to shut up.