Carona do Rock ITAÚ (Rock's Ride) is a Brand Activation for ITAÚ bank in Rock in Rio 2017, Rio de Janeiro - Brazil.
The problem: the City of Rock, the holl area of Rock in Rio, is a huge complex where distances between entrys and places to go are huge.
The problem: the City of Rock, the holl area of Rock in Rio, is a huge complex where distances between entrys and places to go are huge.
Solution: We are taking 10 TUK TUKs to the place.
With a Rock n Roll stylle and different soundtracks to chose, our activation creates a funny and easy way to go through and chill.
With a Rock n Roll stylle and different soundtracks to chose, our activation creates a funny and easy way to go through and chill.
