Kathryn Klebenow's profile

Ranger Design Shelving

Kathryn Klebenow
•
Brief: 
New in-vehicle, sheet metal shelving ideas and brand integration. Marketed towards American tradesmen and contractors.
PHASE
1
design industrial design product design metal brand simple Minimalism iPad rendering Drawing concept art
design industrial design product design metal brand simple Minimalism iPad rendering Drawing concept art
Feedback:
​​​​​​​Interesting ideas, focus on adding stamped dimension to side for extra durability. Liked "American Muscle Car" stylized logo. 
PHASE 
2
design industrial design product design metal brand simple Minimalism iPad rendering Drawing concept art
design industrial design product design metal brand simple Minimalism iPad rendering Drawing concept art
Feedback: 
Bolder, darker colors, cross hatch stamped pattern, no front paneling or LED system (minimize cost for this version). "sophisticated utility"
PHASE
3
design industrial design product design metal brand simple Minimalism iPad rendering Drawing concept art
design industrial design product design metal brand simple Minimalism iPad rendering Drawing concept art
design industrial design product design metal brand simple Minimalism iPad rendering Drawing concept art
Final design direction
Ranger Design Shelving
Published:
Kathryn Klebenow's profile

Owner

Kathryn Klebenow's profile
Cincinnati, OH, USA

Ranger Design Shelving

Industrial shelving unit concepts for installation in large vehicles, geared towards contractors. Client: Ranger Design

Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives