1950s American Car
Retrospective Exhibition
Retrospective Exhibition
This showcases a set of promotional collateral and campaign design for a hypothetical retrospective exhibition based around American 1950's cars. A fresh visual identity was created and its elements were then applied across the project as whole. The deliverables included; exhibition poster, mobile app design, wall graphic, marketing campaign material and a promotional item.
Evaluation
I feel that my final outcome for all my design pieces was a successful representation of what my target audience would be captured by. The feedback from teachers, peers and audience improved my final outcome greatly from what it would have been otherwise.
The research that I found helped me to develop a clear and broader knowledge about my topic and the era it was based in. I was able to create a stronger link to the time that these cars were manufactured including the golden age of American futurism.
I found when I started creating the opening page to my app design that is was a really strong graphic this helped me to develop and transition between all of my pieces and make them unite.
I was disappointed in my print outcome due to the fact there was printers down at the time of printing. I could avoid this next time for future projects by test printing and planning ahead.
I really enjoy being able to create a whole exhibition and see how each design interacts with each other. Its something I would definitely use in future and was a great learning opportunity for me. Many projects are looked only at one set task and I find that I loose focus on the main objective. This allowed me to broaden my thoughts and see it as a whole.
